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target the right audience. we’re connecting the world’s largest brands with the nation’s trendsetters
promote your brand among 1,000,000 college students
Spring Break is a once-a-year phenomenon offering a unique opportunity to reach 1,000,000 college students in just three weeks of programming. For over a quarter of a century, The Passion Group has been the leading Spring Break event agency forming exclusive partnerships with the most sought after Spring Break venues. Through these established unions our clients leverage our resources directly to eliminate the middleman and benefit from those cost savings. We are the only agency able to provide simultaneous venue access to multiple Spring Break Headquarter Hotels, Beaches & Nightclubs. If you are seeking access to the highest trafficked Spring Break destinations, The Passion Group is the only qualified and accountable agency able to deliver proven results!
Our exclusive partnerships offer our clients 24-hour access to engage consumers through interactive events and media opportunities.
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The TOP 10 SB Marketing Facts
On the Beach
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Spring Break Sizzle
"All great things have been accomplished with PASSION."

"Since 1990, TPG has been the only agency we have worked with during Spring Break. I cannot think of another agency that has executed Spring Break programming for as long as they have. With a track record of almost 25 years here in Panama City Beach alone, Richie and his team do exceptional work delivering tangible, consistent and measurable results for the clients. They know the market and know how to reach it better than any other agency out there."

Call now to speak with Tiffany or Kristin, our lead Spring Break Marketing Experts 732.897.1111
Looking for more information? Fill out the form above to get our full Spring Break capabilities deck